What are UTM Parameters and How to use them Effectively

What are UTM Parameters ? “UTM” stands for “Urchin tracking module.” Urchin Software Corporation was acquired by Google in 2005, and their software laid the groundwork for what we now know as Google Analytics. UTM parameters are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link. Why are UTM Parameters so important ? In digital marketing, you want to track every initiative that you are pushing out there. If it is organic, social or paid. To do this and keep track of...

Everything You Need To Know About Unique Visitors In Google Analytics

Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions. But first, let’s clarify exactly what a unique visitor is in Google Analytics: Unique visitors, or new users, describe the number of unduplicated visitors to your website over the course of a specific time period. Google uses a unique identifier (usually based on a first-party cookie) to keep track of users and identify returning visitors vs unique visitors over...

How to Create a Universal Analytics Property (when GA4 is the default)?

Even though Google Analytics 4 is now the default version for all newly created properties in Google Analytics, some users might still want to create properties of older versions (Universal Analytics). Even though Google has made that option a bit more hidden, it’s still possible. In this quick blog post, I’ll show how to create Universal Analytics properties in Google Tag Manager (when the default version is Google Analytics 4). How to Create a Universal Analytics Property When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency,...

How to add google analytics to wordpress

Manually Connect Google Analytics and WordPress with Code If you’d prefer not to use a plugin, it’s also fairly simple to add the Google Analytics tracking code directly to your WordPress theme via your functions.php file. If you go the manual route, it’s essential that you use a child theme so that your tracking code won’t be overwritten every time you update your WordPress theme. Before you make any changes, though, it’s always good practice to make a backup. Once your child theme is active, you’ll need to paste your Google Analytics Tracking Code right before the closing </head> tag in your header.php file. To find your Google Analytics tracking code, go...