What are UTM Parameters and How to use them Effectively
What are UTM Parameters ? “UTM” stands for “Urchin tracking module.” Urchin Software Corporation was acquired by Google in 2005, and their software laid the groundwork for what we now know as Google Analytics. UTM parameters are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link. Why are UTM Parameters so important ? In digital marketing, you want to track every initiative that you are pushing out there. If it is organic, social or paid. To do this and keep track of...