How to Create a Universal Analytics Property (when GA4 is the default)?

Even though Google Analytics 4 is now the default version for all newly created properties in Google Analytics, some users might still want to create properties of older versions (Universal Analytics).

Even though Google has made that option a bit more hidden, it’s still possible. In this quick blog post, I’ll show how to create Universal Analytics properties in Google Tag Manager (when the default version is Google Analytics 4).

How to Create a Universal Analytics Property

When you go to the Admin section of any Google Analytics property, click Create Property button.

Enter your property name, choose the time zone, currency, and then click Show advanced options.

After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.

Then you will need to enter the Website URL and choose how you want your new property to be created:

  • Create both properties (GA4 and Universal Analytics)
  • Or create just Universal Analytics

If you plan to use both, then choose the first option. If you want to work only with Universal Analytics, then choose the 2nd option.

Then finally, click Next, answer several questions, and click Create.

And that’s it! Depending on your choice, you will have either two properties (one of them is Universal Analytics) or one property (which is Universal Analytics).

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