How to White Label a WordPress Install and When You Should

Do you need to white label a WordPress install? Many businesses and freelancers end up building a website for a client to sell their products to under another name. This is referred to as white labeling, and it’s very common in retail and the digital space.

There are many advantages to white labeling in a digital space like saving time or creating another revenue stream. That said, it’s not something every website is going to do. Instead, most try to sell their own products using their own brand.

In any case, I will cover how to white label your WordPress install using the White Label plugin.

What Is White Labeling Mean For A Website?

Many people may be aware of what white labeling is in a retail space. For example, if you go to Walmart, you’ve probably seen products under their Great Value brand. Well, if you thought Walmart actually produces all of those products, I’m here to burst that bubble.

In reality, other companies produce those products on behalf of Walmart. They get the advantage of using Walmart’s brand, and Walmart gets a product.

It’s a win-win situation, and it’s not that different for a website. Essentially, a company will be tasked with creating a website and will do so, but make it seem like the client was the one to build it.

For example, imagine a small web design company. They may have taken way more work than they can handle. To keep up with the work, they may hire someone else to build a website they were tasked to build.

The person they hire would have to make sure it is in line with how the company builds its websites to make it seem like the company did so.

How to White Label a WordPress Install

Step 1: Install White Label

The White Label plugin is an administrator tool that allows you to change all of the branding on your website to match the clients. Essentially, it will remove all of the WordPress branding to help make the website look more professional.

It can also allow you to create your own dashboard widgets to help the client use WordPress for the first time.

This might sound like it will be hard to pull off, but in reality, it’s actually pretty straightforward. You really just need to go into the settings and add the necessary information.

Note: You must be using PHP version 7.4 or higher. If you are running an older version, you will not be able to install this plugin. You may need to change the PHP version of your hosting service.

Let’s start by clicking on Plugins and selecting the Add New option on the left-hand admin panel.

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