Are you wondering how to make your content more clickable, shareable, and noticeable on social media?
Open Graph meta tags are the solution.
What are Open Graph meta tags?
Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.
They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent).
You can find them in the
<head> section of a webpage. Any tags with
og: before a property name are Open Graph tags.
Why are Open Graph tags important?
People are arguably more likely to see and click shared content with optimized OG tags, which means more social media traffic to your website.
There are three reasons for this:
- They make content more eye-catching in social media feeds.
- They tell people what the content is about at a glance.
- They help Facebook understand what the content is about, which can help increase your brand visibility through search.
Let’s touch more on that last point, as it tends to get overlooked.
Here are the results of a Facebook search for “alternative search engines”: